A proposed way-finding system designed to spur discovery of Italian products during New York design week. The way-finding system creates an infrastructure for promoting  Italian destinations in New York. It's a modular interactive and elegant temporary wayfinding system to be installed on the sidewalks in front of showrooms. 

It will engage and excite italian design enthusiasts and connect the network of italian businesses in NOMAD and it is also furniture offering a place to sit and rest while reading the map. the structure is easily assembled and disassembled outside the showrooms. it can be moved and modified to suit different scenarios.